Audiences

 demographic profile:

breaking things down into specific categories

where you are from

how old you are 

gender 

social status

what you like

income 

lifestyle 

personal identity:

when you compare yourself to somebody else (a character) 

Social interaction: social activity 

Entertainment: need for escape release from everyday pressure and entertainment

social interaction: need for personal relationships companionship's  discussion identification with characters 

personal identity: need for forming and exploring identity and comparing with others 

demographic profile: need for news and information 

Rubicams for c's: main streamers, aspirers, reformers, succeeders 

physcographic: what someone likes

The benefits of understanding your audience:

If a brand has a solid understanding of its audience it can clearly define who its best customers are who its least valuable customers are and where opportunities may lie.