demographic profile: breaking things down into specific categories where you are from how old you are gender social status what you like income lifestyle personal identity: when you compare yourself to somebody else (a character) Social interaction: social activity Entertainment: need for escape release from everyday pressure and entertainment social interaction: need for personal relationships companionship's discussion identification with characters personal identity: need for forming and exploring identity and comparing with others demographic profile: need for news and information Rubicams for c's: main streamers, aspirers, reformers, succeeders physcographic: what someone likes The benefits of understanding your audience: If a brand has a solid understanding of its audience it can clearly define who its best customers are who its least valuable customers are...